How does the Chinese market of bottled laundry detergent develop?

The active ingredient of laundry detergent is mainly non-ionic surfactant, and its structure includes hydrophilic end and lipophilic end, wherein the lipophilic end is combined with the stain, and then the stain and fabric are separated by physical movement (such as hand rubbing, machine movement). At the same time, the surfactant reduces the tension of the water, so that the water can reach the surface of the fabric, so that the active ingredients can work. So how does the Chinese market of bottled laundry detergent develop? China's laundry detergent market is growing at an average annual rate of 27.2%, with a three-year compound growth rate exceeding 100%. At the same time, the average annual growth rate of the washing powder market is only 2.2%. Domestic laundry detergent will reach 19% of the entire laundry detergent market in 2010 and 30% after 2015. In the United States, the market share of laundry detergent has exceeded that of laundry detergent, accounting for more than 80%, and it has the potential to replace laundry detergent. The formula of laundry detergent is much softer than that of laundry detergent, mainly because it does not hurt hands, and there is less residual liquid on clothes, which is deeply loved by housewives. Washing powder is highly irritating, and long-term use will hurt your lover's skin. Many supermarkets have increased the product display of laundry detergent, and there are more than ten brands of laundry detergent. Supermarkets found that laundry detergent, whose market share is increasing year by year, is about to completely replace laundry detergent in the near future. According to the recently released washing industry report, in France, the United Kingdom, Germany, the United States and other countries, the concentration of laundry detergent has exceeded 96%, while the proportion of concentrated laundry detergent in China is only 3%, the gap is very large. As the disadvantages of the large bottle of laundry detergent market become increasingly prominent, consumer consumption orientation has begun to shift to trend technology concentrated laundry detergent. However, high prices have hindered development. The current market share is less than 4%, and a certain period of market cultivation is still needed. In the long run, concentrated laundry detergent is a major trend in the development of the detergent market.

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