Laundry beads look like in the eyes of Chinese people

Four years ago, laundry beads in the washing industry began to be listed in China. They were first released on major e-commerce platforms, but each beads sold for 2.5 yuan, 20% higher than ordinary laundry detergents. In fact, compared with mass consumers, major The media are more interested in laundry beads, and words such as innovation, rejuvenation, transformation, and magic appear frequently. However, it is a little frustrating that in the past two years, the media has shown very little exposure to this 'laundry magic'. Does this mean that the laundry beads have not caused enough ripples in the washing industry in the future, but The price of laundry beads is indeed higher than that of soap, washing powder, laundry liquid and other laundry products. Therefore, the price has become one of the reasons why many Chinese consumers talk about laundry beads. After all, every time you throw a gel into the washing machine Pearl is throwing RMB. Convenience is the biggest factor that some consumers like to use beads at present. Because the biggest feature of laundry detergent pods is the simplicity of washing, you only need to put one bead in the washing machine at a time, and you don't need to think about the amount of washing products needed for laundry like laundry detergent. In fact, from a technical point of view, whether it is from the production process, the research and development of ingredient formula, or the fusion of essence raw materials, laundry beads have high technology and process requirements, as well as advanced equipment requirements. It is indeed a comprehensive research and development technology for washing products. This product is an advancement in the history of washing. From this point of view, it is not an exaggeration to say that it is the third generation of laundry technology. In addition, the outer film of laundry detergent pods is water-soluble and dissolves instantly in water. The composition is different from that of ordinary laundry detergents. The active content of laundry detergent may only be about 40% or 50%, while the activity of laundry detergent pods It is far more than 50%, and some can even reach more than 70%, so it is also called ultra-concentrated washing products, which is also one of the selling points emphasized when laundry beads are used. Looking at the changes in consumer demand in the past two years, in fact, consumers' desire to upgrade their demand for laundry washing products is very obvious, but the public's understanding of laundry beads is only superficial and stays on the convenience of throwing one at a time, lacking in the In-depth understanding of the high active content, high cleaning power of laundry beads. Consumers in this field have yet to be educated, and the opportunity is clearly not here yet. Through the above, everyone should know what laundry beads look like in the eyes of Chinese people.

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