Laundry condensate beads China development

Laundry condensate beads way to develop China


a colorful beads, by transparent film bag outside, inside is gels of the liquid. As a new form of washing products, laundry condensate beads novel appearance, convenient usage, has caused widespread attention of the masses.


the market a year is still fresh face


in 2014, appeared in the domestic laundry condensate beads. Just hit the market, many media reported that the innovation of the product and the use of experience. Good image of dads yuelun wang and zhang liang to do propaganda work. In advertising, liang zhang as a housewife idea of the man of god, all kinds of housework can do anything, only befuddled by his laundry detergent. Finally, a small laundry condensate beads saved the face dirty clothes witless man and god. In addition to the AD, p&g launched hd AD, held between father and daughter of the washing effect of condensate beads yuelun wang live close test activities.


even if under these promotion measures, in this day in 2016, for the majority of consumers, laundry condensate beads or strange. In department stores, the shelves are less laundry condensate beads, laundry condensate beads are mainly active in electricity, wechat business channels.


the innovation of the new faces behind window


here, let's meet laundry condensate beads, understand its innovative edge. Laundry condensate beads is concentrated detergent inside and outside membrane made of innovative technology is under the influence of water soluble and do not need to cut open when using film. At ordinary times need to be stored in a dry, cool place, when used with dry hands touch. As a new product, laundry condensate beads than conventional catharsis things have more convenient.


the so-called enrichment is essence. Clean the same clothing, laundry in the use of condensate beads is less than the other products. Don't measure usage, can use a wash - 6 14 pieces of dirty clothes. In front of consumers, therefore, most of brands are strong push laundry detergency of condensate beads.


laundry condensate beads sealing packaging is more convenient for consumers, not dirty hands, do not easily shed, easy for cleaning. Low water formula, low foam are easy to wash, just general half the water consumption of laundry detergent.


in addition, its appear a beautiful appearance and rich lasting fragrance, more popular with young consumers and female consumers.


intensify popularization into the ordinary people


catharsis things from soap, powder, liquid, the gel form, form is more and more innovative. A few years ago, laundry detergent as washing market at a speed of more than 30% of the fastest growing category, consumer preference for it. , according to data from AC Nielsen laundry detergent sales growth of 34% in 2013, and the washing powder is only 8%. In front of these powerful rival traditional laundry detergent, washing powder, small laundry condensate beads has a chance to squeeze?


the cleaning products market is still growing, under the good development environment, although the laundry detergent occupy a larger market share, washing condensate beads still have market potential, the new product.


'just need some time to accept the new products, especially after 70, often do the housework after 60. Young people acceptance of new products is a bit better, but not the same as in the elderly. Need to increase the propaganda, the conventional transmission channel more promotion, especially the medium of television that old people often contact. Now rare in the supermarket this kind of product, or not enough publicity. '


every the emergence of a new product, give consumers more choice. As long as can meet the needs of the consumers, life bring more convenience to consumers, new products must be a living space. At present, the development of washing condensate beads, the product need to intensify popularization, make it into the ordinary people; Through continuous improvement techniques, to circumvent the security risks of using the product.