The laundry detergent market sells well, where is the selling point?

The laundry detergent market sells well, where is the selling point? 1. Due to the difference in shape, the formula structure of the two is different. The washing powder is solid, and a lot of solid fillers can be added. These fillers can play the role of filling and washing. Non-structural laundry detergents are generally used. It is a liquid material or a soluble material, and there is no friction agent. 2. The washing powder is soluble in water and has a strong alkaline (high PH), the dissolution process is exothermic, the degreasing hurts the hands, and the laundry liquid is mild and does not hurt the hands, and the dissolution is fast. 3. Deposition, because the washing powder contains many solid auxiliaries, it is easy to redeposit on the clothes, making the fabric hard, and the surfactant of the laundry liquid has good water solubility, easy to rinse, and less deposition. 4. Detergency, because of the presence of phosphorus-containing additives, friction additives, alkaline additives and enzyme additives in washing powder, the detergency of washing powder is stronger than that of laundry detergent (especially for very dirty and greasy clothes). ), the laundry detergent also has very little enzyme added, but the detergency still cannot reach the effect of laundry detergent. Nowadays, people's clothes are washed diligently, and they are not dirty, and laundry detergent can complete the washing function, so it is reasonable and reasonable for laundry detergent to replace washing powder. China is only relatively slow. , the amount of washing powder ratio will be reduced. 5. Convenience, the use process of washing powder is simple, and the home environment around the washing machine is dirty, and the washing liquid is easy to use and clean. 6. For mid-range and above products, the positioning of the laundry detergent itself is a very mid-range and above detergent. Generally, people with better clothes will choose laundry detergent instead of washing powder.

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