Washing beads and washing tablets are fighting, and the washing powder falls?

For many years, the washing category in the daily chemical industry can be highly stable. For a long time, soap, powder, and liquid products have dominated the market. Even laundry detergent can be regarded as a 'new' category. In the past two years, two new troops have entered-laundry gel beads and laundry tablets suddenly. What new waves will it stir in the industry?

Laundry gel beads and laundry tablets are almost new products produced in the same period. Laundry tablets, as the name suggests, are laundry products made into flakes. Laundry gel beads are gel-like laundry detergents wrapped in a transparent film to form a small bead shape.
Unlike laundry soap, washing powder, and liquid detergent, which mainly focus on supermarkets and CS channels, the current sales channels of laundry gel beads and tablets are coincidentally concentrated in micro-commerce and e-commerce, and they are still rare offline. However, some people in the industry pointed out that supermarkets currently have laundry beads but very few laundry tablets. However, since the bag packaging of laundry beads is very similar to bag laundry liquid, consumers easily ignore it.

The reporter of 'Washing Cosmetics Weekly' conducted a small survey among friends around him. Among the 23 people questioned, only one had purchased laundry tablets through e-commerce. After one time, they changed back to laundry detergent because of their habits, and another passed Wechat Wechat in Moments knew about laundry tablets and laundry beads but did not use them. Others said they had not heard of these two products, and the persons interviewed were between 24-31 years old. Although the survey data is limited, it also shows from one side that there is a specific market for laundry tablets and laundry beads, but people's awareness of these two new products is still relatively low.

Liquid laundry detergent and powder detergent still dominate
As the laundry detergent category's two main products, laundry detergent, and powder detergent, still occupy a significant position on supermarket laundry product shelves. Especially since laundry detergent entered the Chinese market in 2008, its market share has shown a trend of the increasing year by year. According to AC Nielsen's survey, from 2008 to 2011, the proportion of laundry detergent in laundry products' total sales increased from 4% to 18%.

Statistics from the China Laundry Products Industry Association in 2015 show that in the Chinese fabric detergent market, laundry detergent's market share is about 25%, while in the United States, the proportion of laundry detergent has exceeded 80% of the total laundry detergent. Under the declining trend, the detergent market is relatively shrinking. Mei Zhengkai, President of Jieyi Group, said: 'In the next five years, laundry detergent will still occupy the leading position.'

Can laundry gel beads and laundry tablets breakthrough?
Given that children quickly eat laundry beads, the staff introduced a box that is not easy to be opened by children. At the same time, they tried to coat the film's outer layer with a harmless bitter taste substance to eliminate the risk of ingestion. It can be seen that companies in the industry have been looking for ways to breakthrough.

However, some insiders pointed out that laundry tablets' added coagulation substance is corn starch, which will bring the possibility of damaging clothing fibers and depositing residues to clothes and washing machines. Even some unscrupulous sellers are seeking low cost and low cost. Price, it is possible that the added coagulation material will be replaced by inferior powder. Also, due to the low price of the laundry sheet manufacturing machine and the low entry barrier, now under the frenzy of micro-business, various brands are swarming, which can easily lead to chaos in the laundry sheet market price competition. At present, the country has not Introduced the testing standards for laundry tablets; once it enters the vicious cycle of low quality and low prices, it will inevitably make the laundry tablets of 'micro-shopping' short-lived.

In summary, although laundry gel beads and laundry tablets already have a part of the market, they will occupy a large piece of cake in the laundry product market in the future, and we have to leave time to find the answer. One thing that can be referred to is that, according to industry insiders, when counting the types of laundry detergents in the European and American markets, it is found that laundry gel beads already have a particular share in the foreign market. In contrast, laundry tablets have no trace in the European and American markets.