What is the future of the laundry product market?

What is the future of the laundry product market? Throughout the promotion of laundry tablets and laundry detergent pods, expressions such as '3 times cleaning power of laundry tablets' and '5-6 times cleaning power of laundry beads' are extremely common. The advantages of the products are mainly concentrated in three points: convenience, cleaning power and safety. So in terms of cleaning power, regardless of the changes in product form, the biggest feature of laundry tablets and laundry beads compared to laundry powder and laundry detergent is 'concentration'. The cleaning power mainly depends on the content of active substances in the product. According to the current standards of the washing industry, laundry detergents with an active substance content of 15%-20% are called ordinary types, 25%-30% are concentrated types, and more than 30% can be marked. 'Concentrated laundry detergent mark', more than 45% can be marked with the 'Concentrated +' mark. The German Marba staff said that the Marba have an active content of 65%, which is 20% higher than the 'concentrated +' laundry detergent. The report of China Laundry Products Industry Association pointed out that concentrated detergents can significantly save energy and resources in the process of production and transportation, and the effect is good in the process of use. It can not only save water and electricity, but also reduce emissions. If all Chinese consumers All use qualified concentrated detergents, which can reduce 2.4211 million tons of washing wastewater every year, which is equivalent to the annual water consumption of 12,000 households; each washing can also save 1 cent for oneself, which can save a lot of expenses over the years. Having said that, laundry tablets and laundry beads that claim high cleaning power seem to be a corner of the future of laundry products. However, in fact, the concept of 'concentration' is not unfamiliar in the category of laundry detergents, both for industry insiders and most consumers. In China, this concept can be traced back to 2012, but it is understood that at that time, 'concentration' 'Even 'ultra-concentrated' is just content to be a marketing gimmick. In 2013, a survey report from the China Laundry Products Industry Association showed that the qualified rate of concentrated detergents on the market was only 58%. In 2015, the qualified rate was 52%. Some people in the industry also said that the highest achievable value in the industry for the active substance content of laundry detergent is 47%. From this point of view, whether laundry tablets and laundry detergent pods can truly achieve the said value remains to be verified. However, the manufacturer of laundry detergent pods explained that the outer film of laundry beads dissolves in water. If the water content of the liquid inside exceeds 6%, the outer film will slowly dissolve. The shelf life of laundry beads is three years. The moisture content of the beads is less than 6%. The launch of a new product to be widely used depends mainly on the stability of product quality. At the same time, it also requires the intervention of large companies in the industry and vigorous advertising promotion, as well as the formation of increasingly mature consumer habits.

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