Local laundry beads will usher in industry standards or explosive growth

are a concentrated laundry detergent. The active substance content generally exceeds 45%, which is much higher than the 15~25% active substance content of ordinary laundry detergents. Due to its small quantitative packaging, the surface film is soluble in water. It is known as 'putting a 20g laundry bead into the washing machine drum can wash 5kg (about 12 pieces) of clothes'. However, consumers who don't do housework often may not be familiar with 'laundry beads.' The Chinese market of laundry beads is still in its infancy. It was introduced to China by Procter u0026 Gamble in 2014. Its popularity is far less than that of laundry detergent and laundry detergent, and its price is higher than that of laundry detergent and laundry detergent. On the official flagship store of Procter u0026 Gamble, the price of 40 Bilang laundry beads is 89.9 yuan, and the net content of each is around 20g. 'It seems that the price of laundry beads is indeed high, but under the trend of consumption upgrading, there are many consumers who have demand for high-end cleaning products.' Ms. Zheng Wuhong, chairman of the China Cleaning Products Industry Association, told reporters. A number of daily chemical companies have already invested in the research and development of this new product. Guangzhou Longqi launched its own brand 'LONKEY Laundry Condensate' in 2016. At present, well-known washing machines such as Bilang, Langqi, Tide, Libai and Chaoneng All brands have laundry beads for sale. Although in the Chinese market, the proportion of laundry beads in laundry detergents is still less than 1%, but industry insiders are optimistic about its prospects. 'Greening, liquefaction and concentration are the development directions of cleaning products.' Chen Wuyuan, manager of Guangzhou Daily Chemical Industry Research Institute, introduced. According to Chen Wuyuan's observation, from 2011 to 2016, the annual output of domestic soap did not change much, but the annual output of washing powder has declined significantly, from about 45% of detergent output to about 30%, while laundry detergent The proportion of about 10% is increasing year by year, catching up with the output of washing powder. When it comes to detergent concentration, China has been relatively slow. According to Chen Wuyuan, from a global point of view, in the field of laundry detergent, the proportion of concentrated laundry detergent is as high as 80%. Western Europe and North America basically use concentrated laundry detergent, but the proportion of concentrated laundry detergent in China is only about 4%. Chen Wuyuan pointed out that the degree of concentration of domestic detergents is not high, which is mainly related to domestic products and market status. There are certain technical bottlenecks to improve the concentration, for example, the slurry is difficult to form and the solubility is poor. In many cases, the appearance of concentrated products is similar to ordinary products, and consumers cannot see the difference with the naked eye. Concentrated products on the market are mixed with pearls. Domestic consumers are accustomed to large doses when using detergents, and their awareness of quantitative use is not strong. As a result, in the purchase process, consumers are more inclined to buy ordinary laundry detergents. may improve consumers' perception of them because of their packaging that is quite different from ordinary laundry detergents. According to Euromonitor data, the global sales of laundry beads in 2017 reached US$3.1 billion, and laundry beads accounted for more than 10% of laundry detergents in European and American countries. ' are highly anticipated and the market space is large. In order to ensure product quality and safeguard the legitimate rights and interests of consumers, it is urgent to formulate industry standards to regulate and guide such products.' Zheng Wuhong said at the launch meeting. It is reported that this standard will stipulate the terms and definitions, technical requirements, test methods, inspection rules and signs, packaging, transportation, storage and shelf life of 'laundry detergent pods'.
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