The development road of laundry beads in China

Development Road in China A brightly colored bead, which is wrapped by a transparent film on the outside and a gel-like liquid inside. As a new type of washing product, the novel shape and convenient use of laundry detergent pods have attracted widespread attention from the public. One year on the market is still a fresh face In 2014, laundry beads appeared in China. When it first appeared on the market, many media reported the innovation and experience of the new product. The good-looking dads Zhang Liang and Wang Yuelun are doing publicity work. In the advertisement, Zhang Liang, as the goddess in the housewife's mind, is omnipotent in all kinds of housework, but only the washing powder stumped him. In the end, a small laundry bead saved the man who was at a loss for dirty clothes. In addition to this advertisement, P&G also launched a high-definition version of the father-daughter advertisement, and held an activity where Wang Yuelun personally tested the effect of laundry beads on the spot. Even with these promotions, in 2016, laundry beads are new to most consumers. In department stores, there are less laundry beads on the shelves. are mainly active in e-commerce and micro-business channels. The innovative highlights behind the new faces Let's meet the Laundry Bead and learn about its innovative benefits. The inside of the laundry beads is concentrated detergent, and the outer film is made with innovative technology, which dissolves in water, so there is no need to cut the film when using it. Usually need to be stored in a dry, cool place, touch with dry hands when using. As a new product, laundry beads are more convenient than traditional washing products. The so-called concentrated is the essence. To clean the same clothes, use less laundry detergent pods than other products. You don't need to measure the usage, just use one piece to wash 6-14 pieces of dirty laundry. Therefore, in front of consumers, most brands strongly promote the detergency of laundry beads. The sealed packaging of laundry beads is more convenient for consumers, does not dirty hands, is not easy to pour, and is easy to clean. Low-water formula, low-foaming and easy-to-wash, only half the water consumption of general laundry detergent. In addition, its transparent and beautiful appearance and rich and long-lasting fragrance are more popular among young consumers and female consumers. Intensify promotion and enter ordinary people's homes. From soaps, powders, liquids, to gels, washing products are becoming more and more novel in form. In the past few years, laundry detergent has become the fastest growing category in the washing market at a rate of more than 30%, and consumers' love for it is evident. Data from AC Nielsen shows that in 2013, the sales of laundry detergents increased by 34% year-on-year, while laundry detergents were only 8%. In front of powerful traditional opponents such as laundry detergent and laundry powder, do small laundry beads still have a chance to break out of the encirclement? At present, the market of washing products is still growing. In a good development environment, although laundry detergent occupies a large market share, washing beads still have market potential. I am optimistic about this new product. 'It's just that it takes a certain amount of time for the public to accept new products, especially those born in the 70s and 60s who often do housework. Young people's acceptance of new products is a little better, but the middle-aged and elderly people are different. It is necessary to increase publicity and regular communication. There are more channels to promote, especially TV, a medium that middle-aged and elderly people often come into contact with. At present, such products are rarely seen in supermarkets, and the publicity is not enough.” Every new product appears, it brings more choices to consumers. As long as it can meet the needs of consumers and bring more convenience to consumers' lives, new products must have room for survival. At present, to develop the product of washing beads, it is necessary to increase the promotion efforts to let it enter the homes of ordinary people; through continuous improvement of technology, the safety risks of using this product should be avoided.
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