Detergent Market Demand Analysis

Market demand analysis of detergents. The market demand analysis of the detergent industry can be understood from two aspects: the characteristics of the consumer group and the lifestyle of the detergent market and the demand trend of the detergent industry. Characteristics and lifestyles of consumer groups in the detergent market. Twenty years of reform and opening up, the life of Chinese urban residents has been greatly improved, and some consumption characteristics of rich countries have appeared, but it is also manifested in many manifestations of the middle and low income classes. The 'dual-track system' of urban consumption has also increased the demand for industries such as detergents and other daily chemical products. The characteristics of the buyer's market in the detergent market have become very obvious. The consumption pattern of 'subsistence and clothing' has given way to 'quality of life'. The calm market is not lacking in bright spots. Opportunities still exist in every link. The groups are also different, and the media contact habits are also different. How to influence residents' purchasing choices through the media has become a challenge for the detergent industry. Research data shows that product efficacy is one of the most important factors affecting people's consumption behavior. For people, the new taste is generally valued by people. It has the functions of not hurting hands, non-toxic, antibacterial, and can wash fruits and vegetables. In terms of the degree of consumers' attention to different effects of detergents, consumers' needs for detergent efficacy show a variety of characteristics, and the needs for washing and decontamination, fragrance, pain and other effects are relatively concentrated. The consumption trend of washing products is accompanied by the continuous improvement of people's living standards and consumption levels. The potential market of China's population will greatly promote the development of the synthetic detergent industry. A sudden disease has made Chinese people pay unprecedented attention to personal hygiene, and disinfection has become the first criterion for people to choose cleaning supplies. So all kinds of disinfectants, disinfectants and hand sanitizers have become the objects of frantic buying. Before the detergent, the detergent market, which is fighting against the epidemic, is facing unprecedented opportunities. Since the main driving force for the development of the detergent industry comes from the higher expectations of consumers and society for environmental protection, we can see from the development trend of its products that the consumption trend of the detergent market in the future is to be personalized and diversified. , Green functional development. Functions such as sterilization, insecticide, and herbicide residues will replace the traditional oil removal function and become the first demand. Detergent essential oil is a direct-to-consumer terminal product. The novel and unique new dosage form is the carrier of its use function. Its pleasing appearance and harmonious fragrance are more favored by consumers and provide commodity value.
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Among improvements to custom laundry detergent, nearly half of consumers considered quality and service as the most important change a business could make in its supply chain.