Laundry detergents shrink in size for AmazonLaundry detergents shrink in size for AmazonLaundry detergents shrink in size for Amazon

NEW YORK—
The rise of Amazon is forcing laundry detergent to shrink.
Tide and the seventh generation introduced the redesigned laundry detergent, which reduced the weight by several pounds by reducing the plastic in the package and reducing the water in the formula.
They are making changes to please Amazon and other online stores: lighter packaging means that retailers have less cost to ship detergent to the shopper\'s doorstep, making every sale more profitable.
For consumers, the new packaging is designed to better survive in transit without leakage.
However, the challenge is to have online shoppers buy detergents that don\'t look like heavy bottles they\'re used.
Tide is putting detergent into the carton to make it 4 pounds lighter than 150
An ounce of plastic bottles, but still able to clean the same 96 loads.
The seventh generation has a compact plastic bottle that is less than 9 inch tall and has a rectangular shape with no measuring cups.
When Tide released photos of the new package this fall, social media users joked that it looked like boxed wine.
When the seventh generation tested the label-free version of its new bottle, some people mistook it for shampoo.
The shrinking detergent suggests that Amazon is becoming more and more influential.
Gary Liu, vice president, said companies that have come out of their way for decades to design products on store shelves are now under pressure from online retailers to lower their packaging weight to reduce shipping costs
Marketing President of Boomerang Commerce, which makes software for consumer goods companies.
For example, Amazon may remove products that are too expensive to make enough money from their website.
Retailers decide how much they charge shoppers, but both Tide and the seventh generation say they expect the cost of lighter detergents to be the same as traditional ones.
Chao says its ecology
The plastic in the box is 60 less than the 150 oz bottle and the water in the soap is 30 less than the oz bottle.
Boxed detergents do not need to be packed in another box: Online retailers can put addresses on it, another way to save costs.
P & G\'s Tide says the boxed detergent will be sold at online retailers next month, but will still sell its traditional bottles.
The seventh generation, owned by consumer goods company Unilever, spent about three years developing its small bottles. At 1.
6 pounds, 5 pounds lighter than the standard 100 oz bottle.
The company says it still cleans the same 66 loads as the heavier ones.
The measuring cup is replaced by a lid that will automatically spray out the right amount of detergent needed for a pile of clothing.
To ensure that the new bottle can withstand delivery, it was delivered to a laboratory that simulates the vibration of the Amazon warehouse conveyor belt, said Jerica Young, a senior packaging engineer at the seventh generation, about the bumps in the delivery truck and any unexpected drops by warehouse workers.
A leaking detergent is not only a pain for shoppers
They may also be expensive for retailers.
Ken Day, who usually orders detergent online, said that a bottle of traditional seventh-generation detergent he bought this summer appeared at his home in Quincy, Massachusetts, with a loose measuring cup.
After his complaint, the retailer replaced the detergent and two other items in the box.
In October, the seventh generation began selling its new bottles on Amazon and eventually planned to offer them to physical retailers.
However, it may be difficult for a small bottle to be placed next to a larger bottle on the store shelf because shoppers have been trained to think that a larger bottle means more washing, joey Bergstein, CEO of the seventh generation, said.
To educate shoppers, the seventh generation posted videos and graphics on Amazon showing how to use new bottles and how to wash the same amount of load as large bottles.
\"Changing people\'s behavior is always a challenging thing,\" Bergstein said . \". NEW YORK—
The rise of Amazon is forcing laundry detergent to shrink.
Tide and the seventh generation introduced the redesigned laundry detergent, which reduced the weight by several pounds by reducing the plastic in the package and reducing the water in the formula.
They are making changes to please Amazon and other online stores: lighter packaging means that retailers have less cost to ship detergent to the shopper\'s doorstep, making every sale more profitable.
For consumers, the new packaging is designed to better survive in transit without leakage.
However, the challenge is to have online shoppers buy detergents that don\'t look like heavy bottles they\'re used.
Tide is putting detergent into the carton to make it 4 pounds lighter than 150
An ounce of plastic bottles, but still able to clean the same 96 loads.
The seventh generation has a compact plastic bottle that is less than 9 inch tall and has a rectangular shape with no measuring cups.
When Tide released photos of the new package this fall, social media users joked that it looked like boxed wine.
When the seventh generation tested the label-free version of its new bottle, some people mistook it for shampoo.
The shrinking detergent suggests that Amazon is becoming more and more influential.
Gary Liu, vice president, said companies that have come out of their way for decades to design products on store shelves are now under pressure from online retailers to lower their packaging weight to reduce shipping costs
Marketing President of Boomerang Commerce, which makes software for consumer goods companies.
For example, Amazon may remove products that are too expensive to make enough money from their website.
Retailers decide how much they charge shoppers, but both Tide and the seventh generation say they expect the cost of lighter detergents to be the same as traditional ones.
Chao says its ecology
The plastic in the box is 60 less than the 150 oz bottle and the water in the soap is 30 less than the oz bottle.
Boxed detergents do not need to be packed in another box: Online retailers can put addresses on it, another way to save costs.
P & G\'s Tide says the boxed detergent will be sold at online retailers next month, but will still sell its traditional bottles.
The seventh generation, owned by consumer goods company Unilever, spent about three years developing its small bottles. At 1.
6 pounds, 5 pounds lighter than the standard 100 oz bottle.
The company says it still cleans the same 66 loads as the heavier ones.
The measuring cup is replaced by a lid that will automatically spray out the right amount of detergent needed for a pile of clothing.
To ensure that the new bottle can withstand delivery, it was delivered to a laboratory that simulates the vibration of the Amazon warehouse conveyor belt, said Jerica Young, a senior packaging engineer at the seventh generation, about the bumps in the delivery truck and any unexpected drops by warehouse workers.
A leaking detergent is not only a pain for shoppers
They may also be expensive for retailers.
Ken Day, who usually orders detergent online, said that a bottle of traditional seventh-generation detergent he bought this summer appeared at his home in Quincy, Massachusetts, with a loose measuring cup.
After his complaint, the retailer replaced the detergent and two other items in the box.
In October, the seventh generation began selling its new bottles on Amazon and eventually planned to offer them to physical retailers.
However, it may be difficult for a small bottle to be placed next to a larger bottle on the store shelf because shoppers have been trained to think that a larger bottle means more washing, joey Bergstein, CEO of the seventh generation, said.
To educate shoppers, the seventh generation posted videos and graphics on Amazon showing how to use new bottles and how to wash the same amount of load as large bottles.
\"Changing people\'s behavior is always a challenging thing,\" Bergstein said . \". NEW YORK—
The rise of Amazon is forcing laundry detergent to shrink.
Tide and the seventh generation introduced the redesigned laundry detergent, which reduced the weight by several pounds by reducing the plastic in the package and reducing the water in the formula.
They are making changes to please Amazon and other online stores: lighter packaging means that retailers have less cost to ship detergent to the shopper\'s doorstep, making every sale more profitable.
For consumers, the new packaging is designed to better survive in transit without leakage.
However, the challenge is to have online shoppers buy detergents that don\'t look like heavy bottles they\'re used.
Tide is putting detergent into the carton to make it 4 pounds lighter than 150
An ounce of plastic bottles, but still able to clean the same 96 loads.
The seventh generation has a compact plastic bottle that is less than 9 inch tall and has a rectangular shape with no measuring cups.
When Tide released photos of the new package this fall, social media users joked that it looked like boxed wine.
When the seventh generation tested the label-free version of its new bottle, some people mistook it for shampoo.
The shrinking detergent suggests that Amazon is becoming more and more influential.
Gary Liu, vice president, said companies that have come out of their way for decades to design products on store shelves are now under pressure from online retailers to lower their packaging weight to reduce shipping costs
Marketing President of Boomerang Commerce, which makes software for consumer goods companies.
For example, Amazon may remove products that are too expensive to make enough money from their website.
Retailers decide how much they charge shoppers, but both Tide and the seventh generation say they expect the cost of lighter detergents to be the same as traditional ones.
Chao says its ecology
The plastic in the box is 60 less than the 150 oz bottle and the water in the soap is 30 less than the oz bottle.
Boxed detergents do not need to be packed in another box: Online retailers can put addresses on it, another way to save costs.
P & G\'s Tide says the boxed detergent will be sold at online retailers next month, but will still sell its traditional bottles.
The seventh generation, owned by consumer goods company Unilever, spent about three years developing its small bottles. At 1.
6 pounds, 5 pounds lighter than the standard 100 oz bottle.
The company says it still cleans the same 66 loads as the heavier ones.
The measuring cup is replaced by a lid that will automatically spray out the right amount of detergent needed for a pile of clothing.
To ensure that the new bottle can withstand delivery, it was delivered to a laboratory that simulates the vibration of the Amazon warehouse conveyor belt, said Jerica Young, a senior packaging engineer at the seventh generation, about the bumps in the delivery truck and any unexpected drops by warehouse workers.
A leaking detergent is not only a pain for shoppers
They may also be expensive for retailers.
Ken Day, who usually orders detergent online, said that a bottle of traditional seventh-generation detergent he bought this summer appeared at his home in Quincy, Massachusetts, with a loose measuring cup.
After his complaint, the retailer replaced the detergent and two other items in the box.
In October, the seventh generation began selling its new bottles on Amazon and eventually planned to offer them to physical retailers.
However, it may be difficult for a small bottle to be placed next to a larger bottle on the store shelf because shoppers have been trained to think that a larger bottle means more washing, joey Bergstein, CEO of the seventh generation, said.
To educate shoppers, the seventh generation posted videos and graphics on Amazon showing how to use new bottles and how to wash the same amount of load as large bottles.
\"Changing people\'s behavior is always a challenging thing,\" Bergstein said . \".