How will laundry detergent develop in the future, and is market competition concentrated?

Laundry is a very ordinary thing in daily life. With the continuous improvement of living standards, we choose more and more washing methods, and Jiaozuo laundry detergent has gradually developed. Judging from the current market situation of scrubbing products, the penetration rate of laundry detergent is very high. Laundry detergent has already replaced laundry in foreign countries and some countries. In China, this situation is relatively late, and it will take a while for my country's laundry detergent to replace washing powder. time. By 2016, the number of laundry detergent brands in my country's shopping malls was more than 60, and the number of single products was more than 600. In 2016, the output value of laundry detergent in my country was 3.5557 million tons, accounting for 40.12% of the total output value of liquid detergents and 27.37% of the output value of synthetic detergents. Large-packed bottles have become the main force of new laundry detergent products. 80% of the sales of new laundry detergent products are contributed by bottles, while the medium and large packaging standards (>=2000ml) products are more popular in the market. The proportion of new products in bottles larger than 3000ml is 46%, while the standard proportion of 2000-3000ml is only 34%. In the comparison chart of the standard amount of new products in bags, the new products larger than 1000ml standard are as high as 64%, occupying a dominant position. At present, the competition in the laundry detergent market is mainly concentrated in first-tier cities. In recent years, with the gradual increase in living standards and income of people in second- and third-tier cities, the laundry detergent market will explode in the future.

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