Development Estimation of Detergent Market

According to the white paper 'Trends of Countries Under Common Trends' jointly released by Mintel and the Economist Intelligence Unit this week, the continuous development of China's economy has already affected people's lives: 97% of urban households have washing machines, washing powder and laundry detergent. Sales hit an all-time high. However, the majority of sales growth has come from rural areas, where the percentage of households with a washing machine increased from 1% to 16% in the decade from 2000 to 2010. The sales volume of detergent is as important as an estimator who predicts the overall development of the national economy. They all require an expensive, labor-saving device that only needs water and electricity at home. Likewise, when sales of other appliances, such as refrigerators or washing machines, rise, it's often seen as the first sign of a country's real economic prosperity. (Appliance sales in developed countries are relatively stable and easy to estimate, since the general consensus is that a new washing machine, while a nice addition to a home, is redundant.) While detergent sales in rural areas have great potential, the potential for future migration to cities Crowds and the idea of ​​buying luxury goods also lead to increased sales of detergents in cities. It is well known that Chinese consumers pay great attention to commodity prices. When buying laundry soap, price remains the top driver of consumption. In order to win the hearts (and renminbi) of Chinese consumers, multinational FMCG giants such as Unilever and Procter & Gamble have set up new brands to compete even though their products are already filling the shelves of Chinese supermarkets. Although their market share has increased significantly, it is still significantly lower than local competitors Liby Group and Nice Group, which held about 19% market share in 2011. However, laundry products are only one of the indicators detailed in the report, revealing a significant growth in household products as a whole. Mintel and the Economist Intelligence Unit believe that this is one of the few indicators that can reflect the economic growth rate in the next three years. Similarly, suppliers have also noticed the great potential of these untapped markets, such as clean air cleaners and household vacuum cleaners.

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